This QuickCounsel will address the role of social media in adhering to the US Federal Trade Commission (FTC) guidelines.
Your company has one opportunity to make a good, or at least a competent, first impression to promptly defuse a situation. You can use the media effectively to present balanced facts to the public following a crisis, to neutralize biased or inaccurate reporting, and to improve your reputation. As in-house counsel, you should be involved on the front line from the beginning. This article shows you how to develop an effective media relations plan, not only to minimize the negatives, but also to accentuate the positives.
- Program Materials
This webcast discusses preparation for and response to accidental environmental release, including liquid spills and releases that go straight to the atmosphere.